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Privacy Policy

Online Privacy Policy Agreement

Verano Holdings, LLC (“Verano”) is committed to keeping any and all personal information collected from individuals who visit our website and use our online facilities and services accurate, confidential, secure, and private. This Privacy Policy has been designed to ensure those affiliated with Verano of our commitment to and realization of our obligation not only to meet but to exceed most existing privacy standards.

THEREFORE, this Privacy Policy Agreement (this “Agreement”) shall apply to Verano and shall govern any and all data collection and usage thereof. Through the use of theessence.co and The Essence services (“The Essence”), you consent to the data procedures described in this Agreement.

Collection of Information

This website collects various types of information, such as:

  • Information automatically collected when visiting our website, which may include cookies, third-party tracking technologies, and server logs.
  • We may also gather information about the type of browser you are using, IP address, or type of operating system to assist us in providing and maintaining superior quality service.
  • For subscribers to our marketing communications, we collect Name, Address, Email, Telephone Number, and Date of Birth.

Providing your email address will sign you up for marketing emails from Verano and affiliated brands. By providing your phone number, you agree to receive marketing text messages, which may be subject to message and data rates.

We recommend reviewing the privacy policies of any other website you choose to use or frequent to better understand how other websites collect, use, and share information.

Use of Information Collected

Verano may use personal information to assist in the operation of our website and to ensure delivery of the services you need and request. At times, we may find it necessary to use personally identifiable information to inform you of additional products or services that may be available from The Essence or Verano and its affiliates. Verano may also contact you for surveys or research questionnaires regarding your opinion of current or potential services.

Verano does not sell, rent, or lease any of our customer lists or names to any third parties. Verano may follow websites and pages that users may frequent to understand what types of services or products are most popular to our customers or the general public.

Verano may disclose your personal information without prior notice only if required by applicable law or in a good-faith belief that such action is necessary to:

  • Remain in compliance with any legal decrees, laws, or statutes or in response to any process that may be served upon Verano or our website;
  • Maintain, safeguard, and preserve the rights and property of Verano;
  • Protect the personal safety of users of theessence.co and/or the general public;
  • Respond to copyright infringement claims, legal investigations, or other claims as detailed in our Terms of Use.

Consumer Data Rights

As required by the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), if you are a resident of California, you have the right to request access to, correction, or deletion of personal information we collect about you. To exercise these rights, please contact us at:

If you would prefer that your personal information is not sold or shared, you may indicate this preference by checking the “Do Not Sell or Share My Personal Information” box when you provide us with your email or phone number.

Copyright Infringement and DMCA Compliance

If you believe that your copyrighted material is being used on the Website without permission in a way that constitutes copyright infringement, please contact our designated DMCA agent. This process is detailed in our Terms of Use under the “Copyright Infringement and DMCA Compliance” Section.

Unsubscribe or Opt-Out

All users and visitors to our website have the option to discontinue receiving communications from us. To unsubscribe from emails or newsletters, please email privacy@verano.com with your request. To unsubscribe or opt out of third-party websites, please visit the specific website to manage your preferences.

Links to Other Websites

Our website contains links to affiliates and other websites. Verano does not claim nor accept responsibility for any privacy policies, practices, and/or procedures of other such websites. We encourage all users to be aware when they leave our website and to read the privacy statements of each and every website that collects personally identifiable information. This Agreement applies solely to information collected by our website.

Security

Verano takes every precaution to maintain adequate physical, procedural, and technical security in our offices and information storage facilities to prevent any loss, misuse, unauthorized access, disclosure, or modification of the user’s personal information.

Our website also uses Secure Socket Layer (SSL) for authentication and private communications, providing users with simple and secure access and communication of personal information.

Changes to Privacy Policy Agreement

Verano reserves the right to update or change the terms of this Privacy Policy. We will post changes to our website homepage at theessence.co, so that our users are always aware of the type of information we collect, how it will be used, and under what circumstances we may disclose such information. If at any time Verano decides to use personally identifiable information in a way substantially different from what was stated when collected, affected users will be promptly notified by email and given the option to permit or prohibit such use.

Governing Law

This Privacy Policy and any disputes related thereto shall be governed by and construed in accordance with the laws of the State of Illinois, consistent with our Terms of Use.

Acceptance of Terms

By using this website, you accept the terms and conditions in this Agreement. If you do not agree with these terms, please refrain from further use of our site. Your continued use following any updates or changes to our terms signifies your acceptance of those changes.

How to Contact Us

If you have questions or concerns regarding this Agreement, please contact us at:

Mailing Address:

  • 224 W Hill Street
  • Suite 400
  • Chicago, IL 60610
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